Sales & Marketing Manager

Job Description

The Role In Ati Dana, Sales & Marketing manager is responsible for day-to-day operation at office and chain stores. The aim of any sales & marketing manager is to maximize sales while minimizing costs. He also makes sure that promotions are accurate and merchandised to the company's standards, staffs are fully versed on the target for the day and excellent customer care standards are met. He should Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Essential Functions are: • Managing and motivating a team to increase sales and ensure efficiency. • Completes store operational requirements by scheduling and assigning employees; following up on work results. • Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results. • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. • Achieve sales objectives by preparing monthly budget, scheduling expenditures, analyzing variances, and initiating corrective actions. • Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements. • Suggest pricing policies by reviewing merchandising activities, sales promotion activities, authorizing clearance sales, studying trends. • Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios. • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. •Initiate market research studies or analyze their findings. • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.