● Accelerate growth and achieve budget turnover through establishing and executing marketing programs that directly contribute to sales, brand recognition, and customer satisfaction.
● Responsible for developing and implementing marketing plans for bakery or patisserie/chocolate.
● Responsible for developing and implementing marketing plans tailored for each customer/channel.
● Responsible for survey/research pertaining to market knowledge, customer knowledge, competitor analysis, and consumer analysis, to develop the market opportunities, and update the product mix.
● Responsible for the product management processes and implementation -To work with the R&D and sales department on the stage and gate of the new product launch, execution, and follow-up.
● Responsible for developing marketing communication plans which include 1-to-1 communication, online communications, on-ground events, and PR to support the launch of the new product to support the sales team.
Requirements
● Bachelor's or Master's degree in Marketing, or Business.
● At least 5 years of experience in marketing, preferably in food ingredients in business-to-business or consumer markets.
● Good command of written and spoken English.
● Good project management skills.
● Excellent command of PowerPoint.
● Good knowledge of Excel, and Word.
● Good communication skills and team player.
● Creative, energetic, and self-motivated.
● Strong business acumen.
● Ability to make decisions and build consensus.
● Ability to work interdependence with other departments and colleagues, for instance, marketing manager, R&D, sales, technical advisor, operations, etc.