Job Description
● Accelerate growth and achieve budget turnover through establishing and executing marketing programs that directly contribute to sales, brand recognition, and customer satisfaction.
● Responsible for developing and implementing marketing plans for bakery or patisserie/chocolate.
● Responsible for developing and implementing marketing plans tailored for each customer/channel.
● Responsible for survey/research pertaining to market knowledge, customer knowledge, competitor analysis, and consumer analysis, to develop the market opportunities, and update the product mix.
● Responsible for the product management processes and implementation -To work with the R&D and sales department on the stage and gate of the new product launch, execution, and follow-up.
● Responsible for developing marketing communication plans which include 1-to-1 communication, online communications, on-ground events, and PR to support the launch of the new product to support the sales team.