● Identify press opportunities through evolving issues.
● Develop content for dissemination via press releases, social media, websites, and other distribution channels.
● Ensure that key messages align with vital business strategies.
● Serve as the organization’s media liaison and formal spokesperson.
● Conduct press conferences and briefings.
● Scan the media marketplace to keep up-to-date on the latest media trends.
● Monitor online and offline campaigns, and report on results.
● Negotiate with media channels to close competitive deals.
● Promote additional projects to support new product launches.
● Build long-term relationships with media influencers.
● Appropriately manage the organization’s media budget and inventory.
Requirements
● Bachelor’s degree in Communications, Media, or related fields (Essential).
● 3 years of work experience as a media manager or similar.
● Demonstrable experience with building effective media campaigns.
● Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.
● Ability to conduct press conferences and briefings.
● Ability to nurture long-term relationships with key media influencers.
● Analytical thinker with strong conceptual and research skills.
● A natural leader who displays strong decision-making and attention to detail.
● Ability to work under pressure and meet deadlines.
● Ability to work independently and as part of a team.
● Excellent interpersonal, communication, and public speaking skills.