Marketing Strategy Manager

Job Description

About the Role:

We are looking for a Marketing Strategy Manager to lead Samsung’s Integrated Marketing Communication strategy and drive marketing effectiveness across all customer touchpoints.
The role will connect digital marketing, premium customer experience, brand communication, and marketing operations to strengthen Samsung’s premium brand positioning, accelerate business growth, and maximize the impact of marketing investments.
The position will also lead and develop multidisciplinary marketing teams and work closely with key business functions and regional/global stakeholders.

Key Responsibilities:

-Develop and lead the annual Integrated Marketing Communication (IMC) strategy in alignment with business objectives, premium growth priorities, and global brand direction.

-Lead and develop the Digital Marketing, Premium Experience, and Marketing Operations teams, ensuring clear priorities, strong performance, and effective collaboration.

-Lead integrated campaigns across digital, retail, PR, events, and partner channels, ensuring consistent messaging, branding, and customer experience.

-Drive initiatives that strengthen Samsung’s premium brand perception and create differentiated customer experiences.

-Oversee marketing budgets, resource allocation, agency performance, and ROI to maximize business impact.

-Manage key relationships with Creative, Media, Digital, PR, Production, and Event agencies.

-Establish marketing KPIs and dashboards and monitor campaign performance, customer engagement, brand health, and marketing ROI.

-Partner closely with Product Marketing, Retail Marketing, Sales, Finance, Procurement, Customer Service, and HQ teams to align marketing strategies with commercial priorities and product launches.

-Monitor consumer trends, market developments, digital innovation, media landscape, and competitor activities to identify new growth opportunities.

-Build a high-performing IMC organization through coaching, capability development, empowerment, and a culture of accountability and continuous improvement.