- Creating promotional information to drive business
- Coordinating multiple channels of marketing strategies
- Managing budgets for marketing campaigns
- Testing new marketing opportunities
- Building relationships with media outlets
- Directing social media strategies
- Evaluating performances of marketing campaigns
- Troubleshooting marketing campaigns that are not performing well
- Monitoring and improving SEO
- Managing employees and third-party vendors
- Addressing customer service problems
- Coming up with new ways to promote new products
- Educating employees about industry marketing trends
- Analyzing customer feedback from social media platforms
- Analyzing advertising returns and reporting to upper management
Requirements
- Master’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy
- Age: 35 to 43