● Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
● Deploy successful marketing campaigns and own their implementation from ideation to execution.
● Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
● Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
● Build strategic relationships and partner with key industry players, agencies and vendors.
● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
● Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
● Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
● Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements
● Demonstrable experience in marketing together with the potential and attitude required to learn.
● Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
● Experience in setting up and optimizing Google Ads campaigns.
● Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
● Have a sense of aesthetics and a love for great copy and witty communication.
● Up-to-date with the latest trends and best practices in online marketing and measurement.
● Have Bachelor's or Master's degree in Marketing or related fields.