Job Description

● Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door. ● Deploy successful marketing campaigns and own their implementation from ideation to execution. ● Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. ● Produce valuable and engaging content for our website and blog that attracts and converts our target groups. ● Build strategic relationships and partner with key industry players, agencies and vendors. ● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. ● Oversee and approve marketing material, from website banners to hard copy brochures and case studies. ● Measure and report on the performance of marketing campaigns, gain insight and assess against goals. ● Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

● Demonstrable experience in marketing together with the potential and attitude required to learn. ● Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate. ● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). ● Experience in setting up and optimizing Google Ads campaigns. ● Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. ● Have a sense of aesthetics and a love for great copy and witty communication. ● Up-to-date with the latest trends and best practices in online marketing and measurement. ● Have Bachelor's or Master's degree in Marketing or related fields.

Employment Type

  • Full Time

Seniority

Details

To see more jobs that fit your career