Job Description
• Marketing strategy development for different product lines and successful deployment of the approved strategies and yearly objectives for different product line.
• Preparation of annual MP (marketing plan) for different product lines, revisions of the MPs through the year and successful implementation of the MPs.
• Coordinating with “cross functional teams” to achieve MPs goals and attaining sales and marketing objectives by deployment of the marketing strategies and carrying out required adaptation to the continuous changes of customer needs and market climate.
• Devising and executing of marketing research-MR-, regarding product portfolio, market size, market shares, pricing, competitors, and maintaining research database.
• Providing professional analysis and forecasts of market trends, different foreseeable scenarios and the like.
• Preparing and carrying out public relation-PR-and sales promotion-SP, campaigns and new product launch plans.
• Brand management (brand; architect, identity, positioning, promotion, equity…).
• Managing of; web site, e-shopping, trade shows, social media…
• Supporting other departments by providing marketing materials and info.
• Other duties, as required.
