● Conduct market research to find answers about consumer requirements, habits, and trends.
● Brainstorm and develop ideas for creative marketing campaigns.
● Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
● Liaise with external vendors to execute promotional events and campaigns.
● Collaborate with marketing and branding to coordinate brand awareness and marketing efforts.
● Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.).
● Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
● Undertake individual tasks of a marketing plan as assigned.
Requirements
● Proven experience as a marketing specialist or similar roles.
● Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
● Demonstrable experience in marketing data analytics and tools.
● Solid computer skills, including MS Office, Adobe Creative Suite, CRM, and Web analytics, Google AdWords, etc.
● Well-organized and detail-oriented.
● Exceptional communication and writing skills.
● Commercial awareness partnered with a creative mind.
● Bachelor's degree in Business Administration, Marketing, Communications, or equivalent fields.