Job Description
-Create sustainable competitive advantage and economic value for the RAMAK Dairy by ensuring that RAMAK and the category teams have adequate market, consumer, competitor and trend intelligence turned into actionable understanding -Identifies and validates key marketing and business drivers -Lead, guide and support the Category Managers in all operational areas and drives execution excellence -Develop deep understanding of consumers, market, competitors, achieve strong insights and deliver actionable analyses -Definition of products and product quality -Drive incremental innovation in the category and participate in wider innovation initiatives and projects -Definition of assortment -Price strategy -Packaging: structural packaging and design -Consumer engagement (Advertising, On-line, Social media and BTL) and media plans and executions -Consumer promotions -Manage daily operational relationships with key partners (market research, communication and design agencies etc.) -Manage relations with key internal partners (Sales, Trade Marketing, R&D) -Propose, negotiate and get approval for category annual plan -Definition of category’s marketing budgets -Reporting to: Marketing Director -Duration: Permanent position on the yearly based contract -Probation: 3 months -Working hours: 9 hours
Requirements
-Minimum of Master's degree in marketing related majors (Industrial Engineering, Statistics) concentrated in Research -Minimum of 3 years of experience in the Marketing Research and Consumer Intelligence field -Knowledge in conducting a systematic with the right objective, methodology and hypothesis -Capable of analyzing the data, and the results. -Expert in all types of research and research tools and measurement techniques. -Expert in designing the survey, conducting the focus group, and deep interview. -Expert in all research softwares -Very well-organized, punctual, very good communication skills, accurate and strict -Ideal Age Range: 30 - 60 -Fluent English and Farsi
