Market Research Specialist

Job Description

Prepare reports of findings, illustrating data graphically and translating complex findings into written text. • Seek and provide information to help the company determine its position in the marketplace. • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. • Monitor industry statistics and follow trends in trade literature. • Measure and assess customer satisfaction. • Measure the effectiveness of marketing, advertising, and communications programs • Forecast and track marketing and sales trends, analyzing collected data.