Market Research Analyst

Job Description

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. • Prepare reports of findings, illustrating data graphically and translating complex findings into written text. • Measure and assess customer and employee satisfaction. • Forecast and track marketing and sales trends, analyzing collected data. • Seek and provide information to help companies determine their position in the marketplace. • Measure the effectiveness of marketing, advertising, and communications programs and strategies. • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. • Monitor industry statics and follow trends in trade literature. • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. • Develop and implement procedures for identifying advertising needs. • Direct trained survey interviewers.