Market Research Analyst

Job Description

Objective: Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Seek and provide information to help companies determine their position in the marketplace. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Monitor industry statistics and follow trends in trade literature. Measure and assess customer and employee satisfaction. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Forecast and track marketing and sales trends, analyzing collected data. Reporting to : Senior Manager Probation : 3 Months Working hours : 8:30 Am - 17 :00 Travel requirements : Occasional Travel within Country and Overseas