E-Marketing Expert

Job Description

• Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. • Create shareable content appropriate for specific networks to spread both our brand and our content. • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. • Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.). • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. • Drive consistent, relevant traffic and leads from our social network presence. • Explore new ways to engage and identify new social networks to reach our target buyers. • Track, measure, and analyze all initiatives to report on social media ROI. • Writing various types of articles on a wide range of topics for our blog. • Optimizing content for search engines and lead generation. • using data to optimize/scale blog marketing strategies and tactics. • Manage both on-page SEO and off-page SEO for the company. • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. • Stay up-to-date with the latest trends and changes with SEO and major search engines. • Grow our email list organically, not through bought or rented lists. • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.