Responsible for journey development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Work with management to define KPIs, create reporting, and analyze campaign performance.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Responsible for SMS marketing.
Requirements
Experience with marketing automation tools specially Insider.
Expert knowledge of user segmentation concepts and best practices.
Strong working knowledge of marketing automation platforms.
Highly organized and self-motivated with a sense of urgency.
