Digital Performance Marketing Specialist (Google Ads & Meta Ads)

Job Description

RAA Agency is a Sydney-based creative and digital marketing agency looking for an experienced Digital Performance Marketing Specialist to join our growing team.

We're seeking a proactive, analytical, and results-driven professional with hands-on experience managing Google Ads and Meta Ads campaigns.

This is a remote, part-time opportunity with flexible working hours and the potential to grow into a larger role as our agency expands.

Key Responsibilities

Plan, launch, manage, and optimise Google Ads and Meta Ads (Facebook & Instagram) campaigns.

Monitor campaign performance and implement ongoing improvements.

Manage advertising budgets with a focus on lead quality, conversions, and return on ad spend.

Set up, manage, and troubleshoot conversion tracking using GA4, Google Tag Manager, and Meta Pixel.

Analyse key performance metrics, including CPC, CTR, CPA, CPL, ROAS, and conversion rates.

Conduct A/B testing across ad creatives, audiences, messaging, and landing pages.

Prepare regular performance reports with actionable insights and recommendations.

Collaborate with our creative team to improve campaign effectiveness.

Required Skills & Experience

Proven hands-on experience managing Google Ads and Meta Ads campaigns.

Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Experience with Meta Ads Manager, Events Manager, and Meta Pixel.

Strong analytical skills and the ability to make data-driven decisions.

Experience managing lead generation and e-commerce advertising campaigns.

Knowledge of audience targeting, retargeting, and remarketing strategies.

Ability to independently manage, optimise, and troubleshoot campaigns.

Good written and spoken English communication skills.

Strong organisational skills, attention to detail, and reliability.

Preferred Skills

Experience managing campaigns targeting Australian, US, or UK audiences.

Familiarity with WordPress, WooCommerce, and Shopify.

Experience with Google Merchant Center and Looker Studio.

Knowledge of Meta Conversions API (CAPI) and advanced conversion tracking.

Previous experience working with digital marketing agencies.

What We Offer

Fully remote, part-time collaboration.

Flexible working hours based on project requirements.

Opportunity to work on campaigns for Australian businesses across different industries.

Direct collaboration with an experienced creative and marketing team.

Long-term career development opportunities as the agency grows.

Potential to increase working hours and responsibilities over time.

Employment Details

Position: Digital Performance Marketing Specialist
Work Arrangement: Remote, Part-Time
Location: Open to international applicants
Working Hours: Flexible, based on workload and mutual agreement
Compensation: Negotiable, based on experience, availability, and scope of work
Engagement: Long-term collaboration, beginning with a practical assessment and trial period

How to Apply

Please submit your CV or professional profile along with:

A brief overview of your experience with Google Ads and Meta Ads.

At least two real campaign examples, including objectives, advertising budgets, your responsibilities, and measurable results.

Details of any experience managing campaigns for international markets.

Your estimated monthly availability in hours.

Your expected monthly compensation or hourly rate.

Please note: Shortlisted candidates will be invited to a technical interview and a paid practical assessment.

We're looking for someone who can do more than launch campaigns — someone who understands performance, identifies opportunities, and takes ownership of continuous improvement.

RAA Agency
Creative Thinking. Strategic Execution.
Sydney, Australia