A great opportunity at our Customer Acquisition team for talented individuals who want to excel in their career in Digital Marketing.
In this position, you will:
• Optimize our marketing's conversion paths.
• Increase conversion rates and drive marketing-qualified leads for our sales team.
• Optimize the lead-to-customer conversion rate.
• Increase funnel marketing efficiencies.
• Design, build and execute split testing, multivariate testing, and other testing approaches for
websites, emails, and landing pages
• Identify and test new technologies and practices to improve conversion rate and consumer
engagement.
• Use analytics platforms and other tools to monitor and analyze the outcomes from the tests.
• Maintain a constant awareness of all competitors and industry activity.
• Collaborate with teams responsible for blogging, email, social media in order to optimize each
conversion path.
Requirements
• Highly proficient in web analytics (Advanced knowledge of Google Analytics is a must).
• At least one year of experience in a relevant field.
• Bachelor's degree from top universities in a related field (e.g., Marketing, Computer Engineering,
Industrial Engineering, etc. or an MBA degree).
• Strong digital proficiency, knowledge of HTML, CSS, and JavaScript is a bonus.
• Familiarity with Python or SQL is a bonus.
• Understand user intent and its pivotal role in the journey to conversion.
• Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills.