Job Description
- Responsible for the mobile acquisition strategy in different channels. - Define, execute, analyze and optimize mobile acquisition activities. - Responsible for the app store optimization strategy and increase of organic downloads. - Mobile acquisition & tracking specialist and are well informed about internal and external developments for all channels.
Requirements
- Knowledge of LTV, CPI, CVR, SDK, cohorts, retention rate & churn rate. - Profound professional experience in performance marketing; ideally mobile marketing. - Knowledge of mobile-specific tools, especially tracking and analysis tools including Adjust, Firebase, Google Analytics. - Sense of affinity with numbers and strong analytical skills, paired with the ability to find creative solutions. - Strong communication skills as well as a goal-driven and team-oriented working style. - High level of initiative, enthusiasm, sociability, and reliability. - High interest in handling smartphones, as well as an interest in current developments in the area of new media, mobile devices, and Mobile/Digital Marketing. - Good knowledge of mobile-specific tools, especially tracking and analysis tools (Adjust, Google Analytics, Firebase, Google play console, ASO, CRM).
Employment Type
Job Category
Seniority
Details
Employment type
Job Category
Educations
Seniority