Digital Marketing Specialist (Mobile)

Digital Marketing Specialist (Mobile)

Job Description

- Responsible for the mobile acquisition strategy in different channels. - Define, execute, analyze and optimize mobile acquisition activities. - Responsible for the app store optimization strategy and increase of organic downloads. - Mobile acquisition & tracking specialist and are well informed about internal and external developments for all channels.

Requirements

- Knowledge of LTV, CPI, CVR, SDK, cohorts, retention rate & churn rate. - Profound professional experience in performance marketing; ideally mobile marketing. - Knowledge of mobile-specific tools, especially tracking and analysis tools including Adjust, Firebase, Google Analytics. - Sense of affinity with numbers and strong analytical skills, paired with the ability to find creative solutions. - Strong communication skills as well as a goal-driven and team-oriented working style. - High level of initiative, enthusiasm, sociability, and reliability. - High interest in handling smartphones, as well as an interest in current developments in the area of new media, mobile devices, and Mobile/Digital Marketing. - Good knowledge of mobile-specific tools, especially tracking and analysis tools (Adjust, Google Analytics, Firebase, Google play console, ASO, CRM).

About Company

500 employees or more

Digikala Group is a leading e-commerce organization with a firm grip in multiple online industries including consumer goods, fashion & apparel, e-books, content publishing, digital advertising, big data, fintech, FMCG and logistics. The company operates through its subsidiaries including Digikala, DIGISTYLE, Fidibo and digipay representing nearly 92% of Iran’s online retail market share. With exponential growth of its customer base around its subsidiaries, the future for Digikala Group is bright and abundant. The company is dedicated to build upon its strong foothold in e-commerce and help more consumers and businesses around the MENA region to create more possibilities online, helping to boost the region’s promising economy with world-class standards in technology and service. At Digikala Group, the focus is on building for the future and increasing our presence in the markets we curren...

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