We are seeking a highly skilled digital marketing manager to lead our digital marketing efforts for Eviza, a startup company that provides visa and travel services. The Senior Digital Marketer will be responsible for developing and executing a comprehensive digital marketing strategy that includes SEO, SEM, PPC, content marketing, social media, email marketing, and analytics. The successful candidate will be a creative, strategic thinker who is passionate about driving growth and success in a startup environment.
Develop and execute a comprehensive digital marketing strategy that includes SEO, SEM, PPC, content marketing, social media, email marketing, and analytics.
Conduct keyword research and analysis to optimize website content and drive organic traffic.
Plan and execute SEM and PPC campaigns to drive website traffic and conversions.
Develop and manage content marketing initiatives, including blog posts, social media content, email newsletters, and other content formats.
Create and manage social media marketing campaigns to drive engagement and brand awareness.
Build and manage email marketing campaigns to nurture leads and drive conversions.
Identify and collaborate with influencers and partners to expand brand reach and build relationships.
Design and optimize landing pages and website user experience to increase conversions.
Analyze website and marketing campaign data to identify areas for improvement and optimize performance.
Stay up-to-date with the latest trends and best practices in digital marketing and incorporate them into our strategy.
Bachelor's or Master's degree in Digital Marketing, Business, Marketing, Communications, or a related field.
More than five years of experience in digital marketing, with a focus on SEO, SEM, PPC, content marketing, social media, email marketing, and analytics.
Strong understanding of Google Analytics, Google Ads, and other digital marketing tools.
Excellent written and verbal communication skills in English.
Strong analytical skills and attention to detail.
Experience with website design and user experience optimization.
Leadership and project management skills, with the ability to manage multiple projects and deadlines.
Excellent collaboration and teamwork skills, with the ability to work effectively with cross-functional teams and stakeholders.
Experience in the travel industry or related fields is a plus.