Digital Marketing Manager (Australia Market)

Job Description

For our company in Australia, which sales e-mobility products including e-bikes and electric scooters, we are seeking a savvy Digital Marketing manager with expertise in different aspects of digital marketing including digital marketing strategic planning, social media management, email marketing, content management, SEO and website optimization to join our team. You will be responsible for digital marketing of our products and services in Australia market. Other than the fixed salary, this role includes a bonus payment in Australian dollars if the KPIs are met. Responsibilities - Design a comprehensive digital marketing plan - Plan and execute all social media (Facebook, Instagram, LinkedIn), web, SEO/SEM, database marketing, email and display advertising campaigns - Managing promotions and product presentations on our different sales channels (Amazon, eBay, Catch etc.) - Cooperation with graphic design team in the creation of digital content (e.g. social media post, website contents, blogs, video contents etc.) - Improve search-engine rankings - Manage and improve the company's website - Designing, implementing, analyzing and optimizing PPC campaigns including google Ads - Conduct social media audits to ensure best practices are being used - Manage email marketing campaigns - Translate the company’s objectives into digital marketing strategies - Calculate and provide reports on relevant KPIs such as conversion rates, cost per conversion, lead to close ratio, return on ad spend and cost per acquisition.