At Cobal we are looking for a Digital Marketing Specialist with at least 2 years of related work experience
to join our marketing team.
Responsibilities
• Lead the execution of inbound and outbound marketing campaigns such as online ads display, Search Engine Marketing, Social Media Marketing, SEOs and other channels
• Conduct marketing research, collect data, analyze information and prepare relevant reports for industry’s trend and competitor’s campaigns
• Lead and execute the text and visual content development for social media, website, Email and other media and channels
• Support the CMO with the development of monthly and quarterly marketing plan
• Monitor sales and marketing analytics to adjust marketing activities and campaigns
• Contribute to organizing events and attendance in trade shows and conferences
• Gathering and organize information to plan advertising campaigns.
• Owning and maintaining site and App analytics, metrics, and campaign reporting
Requirements
• Minimum 2 years of direct experience in digital marketing
• Excellent understanding of digital marketing concepts and best practices
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Hotjar …)
• Skills and experience in creative content writing
• Adaptive to dynamic and agile work environment with uncertainties
• Strategic and Analytical mindset