We are looking for a sharp content specialist to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.
- To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be expert storytellers and possess excellent knowledge of consumer and content trends.
- Content Specialist Responsibilities:
- Meeting with the creative and design teams to ideate and define content goals.
- Researching content and consumer trends to ensure that content is relevant and appealing.
- Creating content for a variety of platforms including blogs, websites, and social media.
- Proofreading and editing content before publishing.
- Ensuring that SEO and SMO strategies are effectively implemented.
- Managing content calendars and ensuring that the content remains consistent across all platforms.
- Tracking consumer and content analytics and generating reports and presentations.
Requirements
- Bachelor's degree in literature, journalism, marketing, communications, or similar.
- A minimum of three years of experience in content creation, marketing, communications, or similar.
- A portfolio of published work.
- Familiarity with content management systems such as WordPress, Drupal, and Joomla.
- Excellent computer skills with MS Office and Google Suite.
- Good knowledge of various content platforms such as social media, blogs, and print media.
- Strong understanding of content practices such as SEO, SMO, and PPC.
- Excellent written and verbal communication skills.