Chief Marketing Officer

Job Description

The CMO will have overall responsibility and accountability for the marketing and business development operations of Mind-Alliance. His/her objective will be to increase the level of sales for the Company, while at the same time enhancing and improving the positioning and image of the brand. The ideal candidate has experience selling content to customer and enterprise. Duties and Responsibilities: - Plan and execute integrated brand marketing campaign plans, including segmentation, timing and forecast of results. - Develop integrated plans potentially include the following: - Direct/relationship marketing - Online/digital marketing - Emerging media - Advertising - Other required marketing activities - Develop and lead marketing campaigns from inception to optimization which can include: - Develop and monitor a follow-up schedule taking into account the use of other departments -- CSR, Product Management and provide regular status reports. - Set up branding and advertising campaigns for the company within project budgets. - Develop program testing mechanisms to track success/failure of campaigns and help develop best practice strategies. - Participate in the development of overall annual marketing communications plan that details specific campaigns and activities designed to achieve agreed upon business objectives. - Participate in the development of product launch strategies - Work closely with the Marketing Director, ensuring that branding initiatives are executed in a manner consistent with corporate marketing objectives. - Serve as the primary liaison and point of contact between the graphic designers and any internal customers for all brand marketing projects. - Provide feedback on the performance of the Graphic Designers for use in the annual review process.