Job Description
- Development and oversight of business strategy and overall business group direction ( can food )
- P&L of product categories and managing product portfolio, products life cycle
- Maintain a keen awareness of marketplace competition and keep executive management abreast of such threats through effective communication
- work with the internal team , marketing staff , and other manager
- Responsible for continually developing company brand and formation increasing awareness in the marketplace
-Drive all action needed to develop the marketing plans for the brands to overall business group plan.
- Development of commercial plan in coordination with supply chain , production , sales , and trade marketing
- Information on evolving category situation / brand performance - market trends / share evolution / consumer immersion and feedback / brand analysis / activity specific analysis etc.
