Brand Manager

Pakrokh Tehran

Posted 3 years ago

Job

Company

Salary

Applicant Insights

Job Description

● Analyze brand positioning and consumer insights. ● Shape and communicate our vision and mission. ● Translate brand elements into plans and go-to-market strategies. ● Lead creative development to motivate the target audience to “take action”. ● Establish performance specifications, cost and price parameters, market applications and sales estimates. ● Measure and report performance of all marketing campaigns, and assess ROI and KPIs. ● Monitor market trends, research consumer markets and competitors’ activities. ● Oversee new and ongoing marketing and advertising activities. ● Monitor product distribution and consumer reactions. ● Devise innovative growth strategies. ● Align the company around the brand’s direction, choices and tactics.

Requirements

● Proven working experience as Brand Manager or Associate Brand Manager. ● Proven ability to develop brand and marketing strategies and communicate recommendations to executives. ● Experience in identifying target audiences and devising effective campaigns. ● Excellent understanding of the full marketing mix. ● Strong analytical skills partnered with a creative mind. ● Data-driven thinking and an affinity for numbers. ● Outstanding communication skills. ● Up-to-date with latest trends and marketing best practices. ● Degree in marketing or a related field.

Employment Type