- Analyze how our brand is positioned in the market through the 4 P.
- Analyze the competitive market and reporting
- Develop Marketing and Branding ideas and execution plans
-Take brand ownership and execute strategies to exceed the competition
- Align with cross-functional team on Brand activation calendar & execute brand-related projects & activation
- Participate in creative development and deliver within timelines.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Measure and report performance of all marketing campaigns, and assess against goals
- Monitor market trends, research consumer markets, and competitors activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with the product line strategy.
- Monitor product distribution and consumer reactions.
- The support Marketing function in managing external agencies & deliverable from them
- Reporting to: Marketing Manager
- Travel requirements: Occasional travel within the country & abroad
Requirements
- BS/MS degree in marketing or a related field, MBA preferred
Previous experience:
- At least five-years working experience in brand management or related fields
Specialist knowledge:
- Excellent command of English
- Highly experienced in presentation skills
- MS Office especially Excel and PowerPoint
Other Skills:
- Drive for results and leaderships skills – self-motivated
- Ability to manage & steer cross-functional teams
- Excellent understanding of the full marketing mix
- Highly creative with the ability to think out of box
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with the latest trends and marketing best practices
- Comfortable working with numbers, metrics, and spreadsheets
- Ability to work & deliver in a challenging work environment
- Based in Tehran (shiva mfgco (shiba&shibaba))