Job Description
- Analyze how our brand is positioned in the market through the 4 P.
- Analyze the competitive market and reporting
- Develop Marketing and Branding ideas and execution plans
-Take brand ownership and execute strategies to exceed the competition
- Align with cross-functional team on Brand activation calendar & execute brand-related projects & activation
- Participate in creative development and deliver within timelines.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Measure and report performance of all marketing campaigns, and assess against goals
- Monitor market trends, research consumer markets, and competitors activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with the product line strategy.
- Monitor product distribution and consumer reactions.
- The support Marketing function in managing external agencies & deliverable from them
- Reporting to: Marketing Manager
- Travel requirements: Occasional travel within the country & abroad