B2B Marketing Supervisor

Job Description

We are seeking a highly motivated and experienced B2B marketing supervisor to join our team at FIROUZA. As the B2B marketing supervisor, you will be responsible for leading and overseeing various marketing initiatives, with a focus on campaign design and execution, customer retention programs, and event management. Your expertise will play a crucial role in driving brand awareness, customer engagement, and revenue growth in the overhead crane industry.

Responsibilities:

Campaign Design and Execution:

• Develop and implement B2B marketing campaigns, both offline (ATL) and online, to target key customer segments and industries.
• Collaborate with cross-functional teams to define campaign objectives, strategies, and metrics for success.
• Oversee the creative development of marketing materials, including brochures, flyers, banners, and digital assets.
• Monitor campaign performance, analyze data, and make data-driven recommendations for continuous improvement.

Customer Retention Program Design and Execution:

• Design and implement customer retention programs to enhance customer loyalty and foster long-term relationships.
• Develop creative retention initiatives, such as customer appreciation gifts, loyalty rewards, and exclusive offers.
• Work closely with the Sales team to identify customer needs and preferences to tailor retention strategies.
• Analyze customer retention data and feedback to optimize programs and increase customer satisfaction.

Event Management:

• Plan, organize, and manage various events, including exhibitions, trade shows, workshops, and seminars.
• Collaborate with internal teams and external partners to ensure seamless execution of events.
• Develop event concepts and themes aligned with the brand image and marketing objectives.
• Evaluate event success metrics, including lead generation and customer engagement, and provide post-event analysis.