- Perform industry research to identify trends and industry needs and interests
- Review and respond to current sales trends
- Utilize existing data and insights to inform potential
- Work with advertising department to plan and implement new marketing campaigns
- Requisition needed human resources to properly implement marketing strategies
- Interview and hire advertising staff as needed
- Contact advertising agencies to negotiate contracts
- Collaborate with different departments to develop marketing campaigns suited to different business needs
Requirements
- Masters degree in business administration (MBA), marketing, advertising, or a related field may be preferred
- Previous experience managing marketing campaigns at a local or national level
- 3-5 years of experience in marketing, advertising or a related industry
- Proven and effective communication skills with an emphasis on persuasion
- Working knowledge of industry-related data analysis tools
- Proven and effective market research skills
- Ability to effectively create and deliver new campaign ideas in a team setting
- Strong organizational skills and the experience to multitask and work on several projects at once
- Extremely self-motivated with the ability to work independently when needed