-Leading development of the trade marketing strategy to achieve defined business objectives across all product categories
-Providing seasoned leadership in the translation and execution of the marketing strategy into impactful programs
-Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away
-Putting in place, monitor and improve processes and aligning all marketing activities with the activities of the Sales team. Work closely with the marketing manager to improve processes that link corporate brand building activities and product development activities with Sales activities
-Translate market category & brand objectives into country/channel category objectives in coordination with the sales teams
-Ensure efficient implementation & evaluation of POS material at point of purchase in alignment with the sales team (quantities & timelines)
-Implement and maintain the core range distribution and merchandising guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, core range and planograms.
-Champion regional activities & country specific promotional process per category (defining objectives, briefing, coordinating the implementation & evaluating all promotions). Provide recommendations & corrective actions during monthly meetings
-Conducting planned market visits across country focusing on POP drivers, shelf life, competitor activities and recommending actionable in store solutions within the trade channels based on shopper observation
-Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams
-Responsible for (with channel managers) defining and optimizing strategy and allocation, annual budgets and investment at an OPC level. Also responsible (with the Brand Manager) for defining and optimizing annual budgets and investment, accountable for tracking and maintaining spending
-At least 3 years of work experience in the field of marketing
-MBA or other related fields, graduated at foreign or local high ranked universities
-Ideal Age Range: 28 to 40
-Required to have frequent business trips monthly
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Arian Lian Pakhsh
Arian Lian Pakhsh (ALP) is a member of Arian Chimia Tech (ACT) Industrial Group. ALP is founded in March 2008 with the purpose of distributing cosmetics, cellulose and perfumery products and started its activity in October, 2012. Since its founding, the company has always been relying on the experiences and abilities of skilled and capable employees for further progress. ALP's mission is to deliver customer-centric services and support the end-user in order to satisfy customers as much as possible. The well-known brands that the company sells and distributes are MY, Neuderm and Schon. With 14 branches in Tehran and other center of provinces, this company has been able to carry out distribution and sales operations throughout the country.
500 employees or more
Retail, Shop & Supermarket
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