Job Description

• Respond to requests for information from the media or designate another appropriate spokesperson or information source. • Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services. • Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. • Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups. • Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. • Confer with production and support personnel to produce or coordinate production of advertisements and promotions. • Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions. • Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill. • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.