•Working closely with media agency and marketing team to achieve described target.
•Measuring effectiveness of marketing, advertising, and communications programs
•Forecasting and tracking marketing and sales trends, analyzing collected data.
•Conducting research on consumer opinions and marketing strategies, collaborating with marketing team.
•Implementing procedures for identifying advertising needs
•Conducting and generating multiple research activities based on marketing and sales needs.
•Developing and implementing digital marketing programs related to search engine optimization, paid search, email, and other mid-funnel advertising channels
•Applying analytics tools for various projects
•Assisting marketing promotion for location-based, event, direct and digital marketing channels
•Monitoring, measuring and reporting the effectiveness of the marketing promotion plan
•Bachelor or MBA degree in management or marketing
•Minimum 2 years of experiences as marketing specialist
•Having knowledge of various marketing platforms
•Familiarity with STP (Segmentation, Targeting and positioning)
•Having strong Analytical knowledge of marketing
•Moderate to advanced understanding of Google Analytics
•Experience with developing and executing email marketing campaigns
•Excellent understanding of statistical software, such as Microsoft Excel and SPSS
•Experience sourcing and managing content development
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