Job Description
- Identify, develop, or evaluate marketing plan, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, manage, or coordinate marketing activities or policies to promote products or services.
- Participate in preparing pricing strategies, balancing firm objectives and customer satisfaction.
- Use sales forecasting to ensure the sale and profitability of products, or services, analyzing business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with advertisers, and sales agents, to market products or services.
- Participate in design and production of multimedia campaigns, handling budgeting and scheduling, and assisting with such responsibilities as production coordination, background design, and progress tracking.
- Initiate market research studies or analyze their findings.
- Conduct economic or commercial surveys to identify potential markets for products or services.
