Job Description

Job Overview: Develops and implements the strategic marketing plans for an organization. This includes planning, executing marketing campaigns, recommending appropriate sales and marketing channels and guiding the research and analysis of market data. Responsibilities: • Establishes marketing goals based on past performance and market forecasts • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics • Oversees current offerings and comes up with initiatives for new products or services • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies • Works with marketing staff to develop detailed marketing plans for all media channels and sales teams • Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition • Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings • Works within the department budget to develop cost-effective marketing plans for each product or service • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention