Job Description

The Marketing Manager should plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by the firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. ESSENTIAL DUTIES AND RESPONSIBILITIES are: 1. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. 3. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. 4. Develop pricing strategies, balancing firm objectives and customer satisfaction. 5. Compile lists describing product or service offerings. 6. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. 7. Consult with product development personnel on product specifications such as design, color, or packaging. 8. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. 9. Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. 10. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. 11. Initiate market research studies or analyze their findings. 12. Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. 13. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. 14. Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. 15. Conduct economic or commercial surveys to identify potential markets for products or services. 16. Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. 17. Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.