Marketing Manager

Tap30

  • Full Time

  • Tehran

      -   Tehran

Marketing Manager

Posted 13 weeks and 1 Days ago

Job Description

In the role of a Marketing Manager you will act as a leader for the Marketing team and report directly to the CMO. You are the key holder in the Marketing team with knowledge across all functions and deep understanding of our product and audience. • Work on acquisition marketing to improve brand metrics and usage intent in the region • Work across channels with a focus on digital • Work with cross-functional teams and manage agencies from planning to activity launch • Collaborate with various business units to conceptualize communication approaches and tactics in support of strategy • Analyze and execute data-driven marketing strategies • Deep-dive into operational and marketing metrics to analyze the impact of marketing activities and track progress on permanent or recurring activations • Ensure a rapid pace of testing and that learnings are documented, shared, and rolled out • Identify and prioritize brand marketing campaigns to drive success of new initiatives. • Collaborate with cross functional teams to develop high impact local campaigns through innovative channels

Requirements

• 5 to 7 years of relevant work experience in brand development and consumer marketing initiatives. • A passion for consumers and consumer experiences, able to utilize consumer research and data to drive actionable insights to inform brand strategy, product innovation and customer experience. • Ability to independently think strategically about business and product opportunities, develop and effectively align stakeholders on overall brand and business plan. • Experience in brand marketing with a mix of digital, traditional offline and BTL experience • Good communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment. • A keen sense of ownership, speedy execution, and resourcefulness is a must. • Proficiency in English and Farsi

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