Marketing Expert

Marketing Expert

Job Description

- Determining market size and market share - Analyzing competitors and comparing them to our company (product, price, place, promotions to agent as well as packaging) - Determining the customer needs through market research - Information gathering from environment and bench marking of useful 4Ps - Investigation for sales staff and agents' validation - Providing branding and advertisement plan (monthly, seasonally and annually) - Advertisement cost estimation and evaluation of its efficacy in regard to the situation of the company and its industry - Providing advertisement budget, time table and following its implementation - Following events and suggesting advertisement opportunities - Help in determining sales' KPIs, their calculation and report (daily, weekly, monthly and long term) - Cooperation in creating sales experts training system and its implementation - Making connection with agents to evaluate end user satisfaction, promotions and success of agents' incentive programs - Gathering information and report end user and agents feed back

Requirements

- At least BS in marketing management or related majors (MBA is preferable) - At least 2 years’ experience in marketing, market research and advertisement (HVAC or Home appliances are preferable) - Familiarity and experience with theories and practical usage of market research and statistics - MS Office expert (Excel professionally) and familiar with statistics software - Fluent in English

About Company

50-99 employees

80 years of progressive and successful experience in importing and providing after sales services for pioneer global brands has made Badr Group Investment Company one of the most reliable and reputable holding companies in Iran. Each of its independent companies are involved in specialized fields; Badr Tech Electric is exclusively active in HVAC and represents top brands such as Midea, Toshiba, Carrier and its own brand, Tech Electric in residential and commercial AC. Other companies in the Group are engaged in large and small home appliances (Toshiba, Moulinex & Krups); Industrial Pumps (Ebara), Personal Care & Therapy Products (Remington, Homedics & Salter), office and smart schools equipment ( Toshiba, Promethean & NEC), to name a few. BadrTech Electric has been active in HVAC since 1383 and is expanding rapidly. As a key player in RAC and CAC market, we are looking for dynamic pe...

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