Job Description

- Determining market size and market share - Analyzing competitors and comparing them to our company (product, price, place, promotions to agent as well as packaging) - Determining the customer needs through market research - Information gathering from environment and bench marking of useful 4Ps - Investigation for sales staff and agents' validation - Providing branding and advertisement plan (monthly, seasonally and annually) - Advertisement cost estimation and evaluation of its efficacy in regard to the situation of the company and its industry - Providing advertisement budget, time table and following its implementation - Following events and suggesting advertisement opportunities - Help in determining sales' KPIs, their calculation and report (daily, weekly, monthly and long term) - Cooperation in creating sales experts training system and its implementation - Making connection with agents to evaluate end user satisfaction, promotions and success of agents' incentive programs - Gathering information and report end user and agents feed back