Job Description
1. Marketing mix analysis
2. Campaign planning and evaluating advertisement effectiveness
3. Cooperate to prepare Marketing plan proposal (Strategic, short-term, operating).
4. Preparing Content for marketing activities.
5. To be in charge of Marketing Pilot projects.
6. Provide geographical analysis and support about the needs and behavior of the customers, sales and traffic patterns.
7. Analyze KPIs with respect to Geo marketing.
8. Maintain and update the Geo Marketing database.
9. Help driving the sales and revenue objectives through trade analysis, planning and forecasting.
10. Plan for upcoming sites from commercial angle.
11. Promote geo-marketing as a fundamental tool, and integrate it into various marketing campaigns.
12. Use geo-marketing data to develop contextual marketing, or identify ideal locations for ATL/BTL campaigns.
13. Work with sales teams to improve business performance based upon geo-marketing data.
Reporting to: Marketing Manager