Job Description
• We are looking for a qualified Digital marketing specialist to join our team.
You will lead our marketing efforts using new media and digital tools.
• If you know how to creatively handle various online marketing tools, like websites, Application, podcasts and blogs, this position is for you.
You will work with CRM and IT teams to coordinate our marketing, CRM, advertising and promotional activities.
• Ultimately, you should be able to promote our company and increase client engagement.
• Principal duties and responsibilities:
• Customizing and pulling sales & marketing reports from the CRM
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our Application presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and CRM teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments
• Analyzing the sales & marketing reports to achieve increasing number of customers.
• Help figure out how to better integrate the CRM with internal legacy platforms
• Organizational skills, which help the CRM Marketing Specialist juggle competing demands from marketing, sales, customers, and management
• Collaboration and patience to serve as the bridge between marketing and sales