Job Description

• Plan, implement, measure, and optimize campaigns for mobile application across multiple platforms (paid search, retargeting, social, click platforms, etc.). • Continually analyze campaign performance, results, and insights. Make budget recommendations based on performance insights. • Conduct channel, keyword, and demographic research to inform the creation of ad copy and other creative assets. Research new platform opportunities and make strategic recommendations. • Create and monitor landing pages to optimize for search engines results and conversions. • Strategize ways to improve performance of key metrics including conversion rate, cost per sale, bounce rate, and organic traffic volume. Stay current with digital marketing trends and new opportunities.