Job Description

-Designated to manage, create and/or update content for department -Maintain overall responsibility for your site(s), including content, usability and accessibility -Make sure content is something that would be beneficial to site visitors—is it really necessary? -Determine if content is for internal or external use (HSC website vs. Howdy) -Make sure information is presented in a concise manner. Is it easy for site visitors to scan? -Optimizing content for search engines and lead generation -Run spell check, check grammar, and get approval of content BEFORE placing into the CMS -Make sure you do not copy and paste text directly from Word; use Notepad or Wordpad -Create descriptive and meaningful links -Select images, if appropriate, and make the proper size for the web, or consult your Webmaster for assistance; may want to use Photoshop or Photoshop Elements -Place copy and pictures into the CMS, applying the proper headings and “alt tags” for images -If some of the information can be found within our site or on another site, link to the appropriate pages -Use tables only for displaying data, and use appropriate table headers -Phase out PDFs and flipbooks. These are typically not accessible to those with disabilities -Provide closed captioning (recommended) or “request transcript” link (required) for all posted videos. (Transcripts must contains descriptive information such as background noise, description of activities and similar information) -Make sure everything is correct, then initiate the workflow by clicking SUBMIT, which sends pages along to your Approver/Publisher -Developing content for social media -Schedule daily social media posts across all platforms -Check webpage(s) after publishing to make sure content, links, images, tables and videos appear as you had intended -Develop, execute, maintain and monitor content strategies -Lead the design and distribution of content that is structured & optimized for effective search publication and distribution across multiple channels