Job Description
- Gather and organize information to plan advertising campaigns
- Direct, motivate and monitor the mobilization of a campaign team to advance campaign goals
- Inspect layouts and advertising copy and edit scripts, audio and video tapes and other promotional material for adherence to specifications
- Plan and prepare advertising and promotional material to increase sales of products or services, working with company officials, sales departments and advertising agencies
- Prepare and negotiate advertising contracts
- Identifying advertising objectives
- Developing advertising strategy
- Managing all advertising efforts and entire advertising department, when necessary
- Meeting with other departments to provide marketing and advertising advice
- Input in hiring advertising, promotion, and marketing staff
- Overseeing the daily activity of advertising, promotion, and marketing staff
- Design and development of Advertising plans and policies
- Management and organization of brand affairs and corporate identity
- Advertising Planning for launching new brands on the market