Trade Marketing Supervisor

Job Description

The main purpose of the role is to ensure the proper implementation of marketing strategies, provide market insights, review promotions and communicate with the sales team. Key Accountabilities: • Identify new opportunities with trade. • Plan and control the implementation of the annual promotional calendar / trade events and local marketing activities in the country and provide a thorough evaluation afterwards. • Effective roll-out of product launches and in-market activities. • Ensure critical planning and implementation of visibility programs and country wide channel distribution. • Implementation of product launches and consumer promotions, identification of training opportunities. • Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, Priority Channels and Strategic Customers. • Good analytical capability on market activities and effective reporting. • Coordinating marketing campaigns with trade marketing and sales activities. • Auditing POSMs and shelf rents with sales team. • Ability to analyze retail audit and define proper action plan for sales team. • Monitoring the implementation of the activities by the third party.