Job Description

The main purpose of the role is to ensure the proper implementation of marketing strategies, provide market insights, review promotions and communicate with the sales team. Key Accountabilities: • Identify new opportunities with trade. • Plan and control the implementation of the annual promotional calendar / trade events and local marketing activities in the country and provide a thorough evaluation afterwards. • Effective roll-out of product launches and in-market activities. • Ensure critical planning and implementation of visibility programs and country wide channel distribution. • Implementation of product launches and consumer promotions, identification of training opportunities. • Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, Priority Channels and Strategic Customers. • Good analytical capability on market activities and effective reporting. • Coordinating marketing campaigns with trade marketing and sales activities. • Auditing POSMs and shelf rents with sales team. • Ability to analyze retail audit and define proper action plan for sales team. • Monitoring the implementation of the activities by the third party.