Job Description
•Main Objective:
We're looking for a talent Senior Digital Marketing Specialist to join our team! If that's you - we want to hear from you. This is an exciting opportunity to join a rapidly-growing company that prides itself on promoting from within.
•Main Responsibilities:
-Responsible for developing, implementing, tracking, and optimizing content marketing and demand generation campaigns across digital channels including social media, websites, and email marketing
-Manage display, paid social, content syndication, review site and website channels
-Own website analytics function
-Use digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend
-Coordinate with the entire Marketing team on broader campaign initiatives
-Help determine appropriate marketing assets including product collateral, email offers, and other tools as needed such as info-graphics, whitepapers, videos, social media content