• Working with the executive team, such as managing director, to set the marketing strategy for the business.
• Managing the performance of marketing team that can also include PR and creative staff.
• Researching and analyzing market trends and competitors.
• Overseeing marketing campaigns.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Writing and delivering content and social media plans.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures.
• Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
Requirements
• Bachelor’s degree in marketing, communications, or related field.
• Minimum 10 years of experience in marketing and communications.
• Excellent organizational, time management and customer service skills.
• Demonstrated understanding of market and public relations.
• Proficiency in computer skills, and basic layout and design principles.
• Excellent interpersonal, written, and verbal communication skills as well as strong proofreading abilities.
• Demonstrated ability to work successfully and deal effectively with diverse teams and individuals.
• In-depth knowledge of Digital Marketing & Social Media