Job Description
Plan marketing and branding objectives.
Overall responsibility for brand management and corporate identity
Identify, develop, or evaluate marketing and promotion strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
Formulate, direct, or coordinate marketing and promotion activities or policies to promote products or services, working with advertising
Responsible for effectively managing all marketing campaigns across all channels (offline, online, search, display, social etc.), including set up, launch, tracking & optimization
Coordinate marketing campaigns with company management, considering budget, timelines, content and effectiveness
Organize trade shows, events, client forums, webinars, advertising, and/or email campaigns to drive awareness and new business
Provide search engine optimization including keyword research and competitor analysis
Responsible for monitoring and analyzing market trends within the industry
Develop pricing strategies, balancing firm objectives and customer satisfaction
