Marketing Manager

Job Description

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products, working with advertising or promotion managers.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, and lines, analyze business developments, and monitor market trends.
• Negotiate contracts with vendors or distributors to manage product distribution, establish distribution networks, or develop distribution strategies.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products.
• Develop business cases for environmental marketing strategies.
• Integrate environmental information into product or company marketing strategies, policies, or activities.