Marekting Manager

Job Description

Senior Marketing Manager Position 1. Global task Marketing & Trade Director will be in charge to apply and develop Bioderma marketing strategy and policies all over Iran. You will apply and follow the marketing implementation policy through all Iran. You will be in position to develop a B to C activity strategy with your team dedicated. 3 main Marketing segmentation are organized under your management, - The Physicians • Dermatologists, Pediatrician, other specialties - The Pharmacy • Merchandising, sell out promotion, Beauty Adviser, commercial offer, staff training, staff incentive. - The End consumers • Doctor Patient • Pharmacy clients • The specific consumer target (fitness ladies, Cabin Crew, golf players, Student, Nurses...) • The CRM • The advertising and PR • Sampling operation, booth event in the mall, sampling in maternity, Fashion week, night club, sampling on the beach… • Social network, Website… This marketing position task is oriented more especially on Operational marketing action however Marketing development task are present as for example specific product to develop in collaboration with HQ for our region (Whitening, Sun protection special tainted colors). Or develop some new way to promote our products on our different targets. 2. Product & portfolio • Present the sales analyze portfolio dispatching quarterly • Suggest Items to launch per country and the Launch plan policy • Develop start product in priority • Define the competitive promotional policy to apply per main products • Develop a specific pediatrician range concerning a new Bioderma Consumer Target (maternity, pediatrician and the mum consumers) 3. Structure dedicated & Management 1. Marketing managers Expert on their segmentation, a. Product Registration Mgr. b. Medical Marketing Mgr. c. Pharmacy Product Mgr. d. Training Mgr. 4. Administrative task Budget construction and presentation to the HQ, Monthly budget update Expense validation of your team Travel plan and validation Supplier management for orders approval 5. Trade Marketing Director will manage in association with his marketing task for the main objectives below: - Supply: o Distributor order to Follow with sales administration in France o Purchase forecast to update quarterly o Ex-factory Rate to update every year o Follow specific condition of delivery stickers, Intertech, - Finance: o Monthly P&L to analyze through financial manager recommendation o Yearly Budget to prepare and present to BUM and HQ o Define objective on profit and turnover for the 4 Big o Follow distributors Receivable or debt - Structure /PR: o Suggest field team structure and organization or management skill (incentive, cycle meeting..) quantity of Beauty adviser dedicated to our brand o Travel, business revue, participate to PR with Clients. - Administrative task: o Request the purchase forecast update o Communicate yearly ex-factory rate o Follow registration file o Suggest new term sheet and renewal contract to submit IV Internal main collaboration • You are directly under Business Unit Manager and work in close collaboration with her. • You build a good team spirit with Affiliates Business Unit manager in order to make in place a competitive collaboration, • You participate monthly Reporting to the BUM • You collaboration with Middle East Marketing Director and International Manager from HQ based in Lyon (France), get the information about product update, new products, can participate at some development group